Who We Are:

Grain is a pioneering fintech startup based in the heart of Tel Aviv. We offer embedded cross-currency solutions tailored for software platforms and marketplaces. Grain was founded by seasoned entrepreneurs, formerly of financial institutions like Barclays, Deutsche Bank, as well as other renowned fintech startups. Grain is backed by leading venture capital firms and prominent financial institutions. At Grain, we offer an opportunity to shape the fintech landscape and be a part of a community that's committed to excellence.

Role Overview

We are seeking a visionary hands-on Director of Marketing to lead our entire marketing strategy, from brand development and communications to growth. You will be a key player in driving the narrative around our innovative fintech solutions, particularly embedded finance products. You will be responsible for building and executing strategic marketing plans that amplify our brand presence, drive customer acquisition, and support revenue growth.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with the company’s business objectives.

• Lead market research efforts to identify trends, opportunities, and competitive insights in fintech and embedded finance.

• Partner with product and sales teams to align marketing initiatives with product launches and go-to-market strategies.

• Define and manage the brand voice, positioning, and messaging to resonate with target audiences and ensure consistent communication across internal and external stakeholders.

• Develop impactful storytelling strategies and create compelling content to build brand awareness and loyalty in the fintech space.

• Lead PR efforts, including managing agency relationships, press releases, and thought leadership opportunities.

• Plan and execute growth campaigns to drive customer acquisition and retention.

• Leverage data and analytics to measure campaign performance, optimize strategies, and demonstrate ROI.

• Develop innovative approaches to maximize the efficiency of marketing spend.

• Manage a growing marketing team, and freelance/ outsource teams, fostering a culture of innovation and excellence.

Required Qualifications

• Minimum of 5 years experience in marketing leadership roles, ideally for a fintech company or finance solution 

• Deep understanding of embedded finance products and their unique value propositions

• Native English speaker - must. 

• Strong leadership and team management capabilities.

• Excellent strategic thinking and problem-solving skills.

• Proficiency with creative tools and software.

• Outstanding communication and presentation skills and ability to influence senior stakeholders.

• Data-driven mindset with proficiency in using marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).